Local business The Soup Seller is taking unusual steps to raise funds and bring ‘Soup for the Soul’ into the wider community.
Owner Jenny Kieras has turned to internet fundraising site Crowdfunder.co.uk to help raise money to prevent them from closure.
Crowdfunding is an alternative means of funding that gives individuals the opportunity to promote their ideas and ask those who believe in them to donate towards it in return for an exchange of services or goods.
Says Jenny, “When the Soup Seller opened, it was intended to be the first stepping stone of a bigger journey. We’ve learnt a lot so far but now we need to take the next step and make things not only better but bigger. We believe passionately in making ‘Proper Food’ from simple, local ingredients, not because it’s trendy but because it makes sense.
“We’ve spent all our money opening and improving our little shop but we need to spread our reach further and make our mission clearer, or we face imminent closure.”
The Soup Seller already makes all their own soups from scratch, composts all organic waste and recycles all packaging waste, but wants to give back more to the local community.
“We want to give homemade compost to those that grow their own fruit and veg. We want to give seeds to local schools and community projects to encourage them to set up veg patches which we can then use to make fabulous seasonal soup”, says Jenny.
“We would also like to develop a recipe book and run cooking classes showing people how they can make soup for themselves at home.”
Outside help is critical to this mission, as says Jenny “making ‘Proper Food’ properly costs more, and we are very conscious not to pass this on to customers as it should be accessible to all, but now we’re struggling to survive, let alone thrive”.
Donators can pledge from as little as £10 to up to £1000, and each pledger will receive a Soup Seller reward in return, from food hampers, meals, recipe cards and Soup Seller merchandise.
They have already raised over £2000 of their £15000 target, which they hope to reach by November 11th. Find out more about The Soup Seller at http://thesoupseller.co.uk/ or donate to their mission at www.crowdfunder.co.uk/projects/confirm/d:1000.00-44415-9586/b